| Squatty Potty: Assessing Digital Marketing Campaign Data |
| 作者姓名：John Dinsmore; |
| 商品類型：Case (Field) | 商品編號：9B18A002 |
| 出版日期：2018/01/10 | 內容長度：6 頁 |
In October 2015, Squatty Potty’s chief executive officer (CEO) launched the first viral video campaign in the U.S. company’s history. In terms of cost, it represented the largest single marketing promotion ever for the company’s home remedy for constipation—a foot stool that made going to the bathroom more ergonomic. Further raising the stakes of his decision, the CEO’s three business partners had reservations and objections. The partners worried .....more
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| Squatty Potty: Assessing Digital Marketing Campaign Data - Instructor Spreadsheet |
| 作者姓名：John Dinsmore; |
| 商品類型： | 商品編號：5B18A002 |
| 出版日期：2018/01/10 | 內容長度：1573 頁 |
Instructor Spreadsheet to accompany product 8B18A002.
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| Squatty Potty: Assessing Digital Marketing Campaign Data - Student Spreadsheet |
| 作者姓名：John Dinsmore; |
| 商品類型： | 商品編號：7B18A002 |
| 出版日期：2018/01/10 | 內容長度：1503 頁 |
Spreadsheet to accompany product 9B18A002.
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| Squatty Potty: Assessing Digital Marketing Campaign Data - Teaching Note |
| 作者姓名：John Dinsmore; |
| 商品類型： | 商品編號：8B18A002 |
| 出版日期：2018/01/10 | 內容長度：7 頁 |
Teaching note for product 9B18A002.
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| Samsung Mobile: Market Share and Profitability in Smartphones - Teaching Note |
| 作者姓名：John Dinsmore; |
| 商品類型： | 商品編號：8B16A046 |
| 出版日期：2016/09/30 | 內容長度：8 頁 |
Teaching note for product 9B16A046.
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| Samsung Mobile: Market Share and Profitability in Smartphones |
| 作者姓名：John Dinsmore; |
| 商品類型：Case (Field) | 商品編號：9B16A046 |
| 出版日期：2016/09/30 | 內容長度：11 頁 |
In December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time of .....more
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